Question: How do I get my third grader to read regular books?

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A while ago, a parent told me her third-grade son loved to read comic books, but she couldn't get him to read regular chapter books. She was frustrated by this and asked me for suggestions to get him interested in reading the "regular books." I asked her why she felt he needed to start reading those "regular books," and her response was, "His fluency scores are terrible and he is behind on his reading scores for his grade level."